EDUCATION

 

The Pennsylvania State University, The Schreyer Honors College– University Park, PA            

Major: Advertising, Minor: Entrepreneurship

GPA: 3.84 – Dean’s List 4/4 Semesters                                                                            Summer 2011 – Spring 2015

 

RELEVANT EXPERIENCE

 

Nicole Kelner Designs – State College, PA                                                                          January 2012 – Present

CEO/Owner of a Handbag and Accessories Company

• Designed, prototyped, and manufactured a patent-pending and trademarked product, The SmartPurse™- a purse through which you can use your phone 

• Featured internationally in VOGUE UK, Yahoo! News, Mashable, TechCrunch, and RideOn Magazine Australia

• Considered as a final candidate for the ABC television show, Shark Tank

• Acquired sales of over $15,000 in one year with 400 customers from around the world

• Conducted 10+ focus groups and analyzed statistics to develop successful pricing strategies

• Experienced in Graphic Design (Adobe Photoshop and Adobe Illustrator), Social Media, Web Development, Search Engine Optimization, and a brief knowledge of HTML and CSS

• Designed 30+ variations of www.MySmartPurse.com in Adobe Photoshop to decrease the bounce rate from 50% to 0% based on Google Analytics research

 

Keaton Row – New York, NY                                                                                                 June 2013-August 2013 User Experience Intern and Marketing Intern                                                

• Developed monthly marketing schedules which resulted in a 200% increase in client base

• Delivered valuable feedback to web developers to help optimize landing pages and increase click-through-rates 

• Executed a social media campaign for the entire company

• Apprenticed for the graphic designer and designed stunning graphics in Photoshop that are displayed on the front page of the website

 

Innoblue Entrepreneurship Club – State College, PA                                                       February 2012 – Present

Vice President

• Led weekly workshops teaching 30-50 student entrepreneurs how to start and grow their companies

• Developed a 6 week accelerator program catered to 5 of our most successful members' startups

 

Solebury Software- Solebury, PA                                                                                           January 2012-Present

Head of Market Research

• Researched potential clients

• Spoke with potential clients and provided information about Solebury Software

• Utilized Microsoft Excel to compile statistics and analyze information

 

HONORS

Women Empowerment Award                                                                                                           2013-Present

Alibaba.com                                                      

• Chosen as the winner out of the 149 women from around the world

• Prize valued at $5,000

• Awarded an all expense paid trip to San Francisco and New York to be mentored by 5 five successful businesswomen and CEO’s